Fall TV Premiere Review
We’re working our way through the first week of 2017 Fall TV’s first big week. Now we’re on to Tuesday using Google Trends and Twitter/Trendsmap. If you’re just checking in – start with Sunday & Monday.
Tuesday night was a big night of drops of returning shows:
8pm: “The Voice” (NBC second week), “NCIS” (CBS), and “Lethal Weapon” (FOX)
9pm: “This is Us” (NBC), “Bull” (CBS), “The Mick” (FOX), “Brooklyn Nine-Nine” (FOX)
10pm: “Law & Order” (NBC), and “NCIS: New Orleans” (CBS)
“This is Us” dominates the night in 18-49 demo but “NCIS” owns the most total viewers.
8PM Review – Fall TV Premieres
“The Voice” took overall search interest followed closely by “NCIS”. “Lethal Weapon”, following similar ratings was fairly low. “The Voice” took the 18-49 demo in ratings but “”NCIS had more total viewers by over 2 million (total of 13.1 per Nielsen & tvseriesfinale.com). “The Voice” and “NCIS” were down over 20% in the 18-49 demo from last year. “Lethal Weapon” ratings were down over 45% from last season’s debut.
9PM Review – Fall TV Premieres
It’s hard to review 9pm since “This is Us” on NBC dominated everything. It won the night with a 3.8 rating in the 18-49 demo although “NCIS” on CBS had more total viewers with an older demographic. “This is Us” picked up steam from last year with a 33% grow in its key demo and +25.6% in total viewers. One of the few grows in audiences year over year for Tuesday night shows excluding Celebrity Family Feud on ABC (+14.8%).
“This is Us” dominated both Google Search for the entire night and Twitter (87,500 tweets). By comparison, “The Voice” totaled just under 30,000. This was a female dominated audience (75%) by no surprise.
It was also a New York city dominated audience representing 10% of tweets and New York representing 14%. Compared to the “The Voice” where California represented 16%. CA only represented 6% of tweets for “This is Us” behind NY, Texas, Illinois, and tied with Pennsylvania. Much more of an Eastern audience. While I enjoy many of the Fall TV shows, I generally prefer not to cry during evening watching. Just look at the words & emojis from Trends map for “This is Us”
— Rosie Sauvageau (@fargosrose) September 27, 2017
2017 Fall TV Overall night
The real story of the night was “This is Us” topping the ratings chart for 18-49 but behind “NCIS” in total viewers (12.6M vs. 13.1M). It was one of the few shows that was up over last year in 18-49 and total viewership. Some big drops to last year in NCIS (down almost 18% in total), Lethal Weapon (down 46% in total) and Bull (down 36%).