Super Bowl 2018 Fan Preview

Today is the day! The New England Patriots take on the Philadelphia Eagles at 6:30pm in the Super Bowl. Two of the most passionate fan bases, head to head. This blogger is rooting for the Pats and can’t wait for the last Tom vs. Time episode to drop later today on Facebook Watch.

Fans are talking about the Super Bowl across the country, preparing Philadelphia Cheesesteaks, Buffalo Chicken Dip, New England Clam Chowder, and a plethora of other dishes. Conversation about the game is across the entire country (per trendsmap) with a big cluster stretching from Boston to Philadelphia. No city is discussing the game as much as Philadelphia right now! Eagles tweets lead the Patriots so far 145k to 125k, as of 10am.

city talk

trendsmap map all

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NFL Conference Championships – AFC/NFC

It’s the NFL Conference Championship Sunday with huge implications for the Super Bowl. There are two larger fan bases (Patriots and Eagles) and two more regional fan bases (Jaguars and Vikings). Let’s look at pre-game activity from the fans via Twitter through Trendsmap and Google Trends.

Total Activity

The Patriots and Eagles lead the way across the US in terms of tweet activity. This is the NFL’s dream matchup for the Super Bowl with the hope to salvage some ratings for the year.
(from Trendsmap pre-10am for the last 24 hours)

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State of the Patriots (SOTP)

ESPN dropped a bombshell on the Patriots organization Friday indicating there was turmoil between the big 3. It’s amazing seeing the number of people jump into the discussion to take advantage of the story – non Patriots fans love to hate them. Always tough when they win so much. With a bye week, it seems to be giving the national press and local sports talk radio something to stir up interest. There are no shortage of Patriots stories happening this week:
1. Wickersham “news”
2. Matt Patricia and Josh McDaniels interviews
3. Jimmy G in San Francisco lights it up to end the season
4. Tom Brady and Alex Guerrero relationship

One could almost forget that they are on a decent run towards their sixth NFL championship together since 2001. I would predict Belichick stays, Brady stays, and Kraft isn’t selling. Expect to see McDaniels and Patricia both picked up by other teams.

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Bachelor Nation Speaks Up in 2018

The Bachelor  – Episode 1 2018

Going on “The Bachelor” doesn’t necessarily lead to love. The show has less than a 10% hit rate! The audience can count on entertainment, scandal, and romantic dates in some of the most breathtaking spots in the world.

ABC’s “The Bachelor” has been running since 2002 and now on its 22nd season that kicked off last night. Race car driver Arie Luyendyk headlines this season with 29 contestants. While the show is always entertaining, it doesn’t necessarily provide the greatest hope of true love.

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Patriots vs. Raiders – Mexico City 11/19/2017

Patriots vs. Raiders Worldwide Interest

The Patriots trounced the Raiders in Mexico City today, 33-8. See our earlier article on the elevation practice that may have helped the Patriots prepare and win. While all expected the Raiders to have home field advantage, the higher elevation practicing and the Brady fans proved to supercharge the Patriots in the win. Google Trends would indicate the Raiders had higher overall search interest in Mexico for the game.


patriots raiders world map google trends

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Patriots vs. Raiders in Mexico – Week 11 NFL

New England Patriots vs. Oakland Raiders

The New England Patriots play the Oakland Raiders in Mexico City today. The Patriots stayed in Colorado this week to practice at the Air Force Academy. This will help the Patriots get used to playing at a higher elevation. Estadio Azteca is at an elevation of 7,200 feet while the Air Force Academy is at an elevation of 7,258 feet. The Patriots recently played the Broncos in Denver at an elevation of 5,280 feet. That’s a big jump from Denver and an even bigger jump from the home confines of Gillette Stadium at 289 feet. The Raiders play at the Coliseum that is very close to sea level.

Here’s a look at the elevation the Patriots have played at this season. The game in Denver last week and Mexico City this week are clearly the only games this season where elevation comes into play.

new england patriots schedule elevation by week

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Boycott Trends: Immigration, Target, NFL, and Jim Beam

Boycotts come and go. Some gain strength while others become peer pressure activities with no real consequence or action. One potential boycott materialized this week with Mila Kunis on Conan O’Brien. “Bad Moms” star, Mila Kunis, revealed she has been trolling Mike Pence by making anonymous donations in his name to Planned Parenthood. Mila is the face of Jim Beam commercials so some US consumers “shouted” they would stop buying Jim Beam whiskey.

I thought this was a good time we could use public data, via Google Trends and Trendsmap, to look at the potential impact of “MilaBeam” and other boycotts that have had exceptional impacts to our culture.

US Trends

Google Trends would indicate the search of “boycott” since 2004 reached its highest levels in February 2017, April/May 2006, May 2010, April 2016, and September 2017. High volume for the term is fairly consistent outside of the peaks. This likely relates to constant search volume for the Montgomery Bus Boycott that is a key learning period in US history with Rosa Parks.

boycott trends us 2004 to present

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Thank You – Bullseye Insights reaches all 50 states

Thank you readers from across the United States and the world! Today marked the first day for Bullseye to reach all 50 states in the US. The key for traffic has been reddit and finding relevant sub-reddits to attract and drive visits.

Bullseye Hits 50

google analytics map 11052017

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